Hospitals use Dexur data and content as part of their larger hospital content and integrated marketing efforts. Dexur rankings information adds credibility to in-house marketing efforts. Dexur data and rankings adds credibility to in-house marketing efforts. Here is an example of how Ellis Medicine in Schenectady, New York used Dexur data to develop an integrated marketing campaign to promote their cardiology practice.
Dexur physician rankings are regularly used in PR & marketing campaigns. The below example from Sarasota Memorial Hospital shows how a PR & Marketing campaign was done using Dexur’s ranking of a top ranked Hip & Knee replacement surgeon- Dr. Edward Stolarski
In addition, hospital leadership trust and share Dexur rankings data on press statements and internal communications.
Several hospitals have used Dexur ranking data on social media campaigns to promote their hospitals and top ranked physicians.
Dexur’s content and publishing capabilities gets organic pick up on local, trade and national media and helps build the brand of top ranked physicians.
Most physician profiles on websites have bland bio and background information. Dexur’s images, video & audio that shows why a physician is top ranked builds confidence in patients when they are viewing an online physician profile.
Rankings data are perfect for search engine marketing efforts since they can convey the rankings quickly in a limited space. Here are example headlines that fit the 30 character limit of a search engine ad:
Dexur provides video content in 15 to 30 second format which is perfect for promoting on online video channels such as YouTube and also in regular broadcast TV such as your local cable channels.
Here is an example of video format that can be leveraged for your online video campaign:
Dexur provides audio content in 15 to 30 second formats which can be promoted on online radio channels such as Pandora or in offline terrestrial radio.
Here is an example of an audio format that can be leveraged for your online video campaign:
Direct mailers including post card mailers can be distributed to your existing patients or prospective patients. Dexur images can also be leveraged for your print campaigns including newspaper and magazine advertisements.
Dexur’s images can be used in collateral for your physician's office. Some examples of collateral at Physicians offices include:
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You can also search for any hospital at Dexur.com and find the top ranked physicians affiliated with your hospital. Here are examples: