Sales, Market Segmentation & Targeting | Back to Life Sciences Data Suite
To survive in the market, life sciences companies have to keep themselves ahead of the competition and focus their efforts into market research and improving their marketing approach. Acquiring relevant data is the most important part of this process where detailed information on diagnoses, treatments and other cost and quality metrics can help the companies streamline their energies into targeting specific groups rather than having a generalized approach. Dexur’s data helps life sciences companies in segmenting the market and creating target groups thereby helping make more efficient investments. Dexur’s data thus helps life sciences companies to improve their segmentation and organize best targeting practices to drive sales.
These are the some of the data elements provided by Dexur that life sciences companies can use to improve their Sales & Marketing efforts:
Contacts: Dexur’s contact database gives easy accessibility with filters that can sort contact profiles based on department and category. This helps life sciences companies to connect with hospital executives, licensed physicians etc. and find new sales opportunities for their outreach.
Physician Data: Dexur’s Physician database gives detailed information on Hospitalizations, Patients, Payments & Charges. It gives easy accessibility with filters that can sort physician profiles based on time period, DRG Group, DRG and Physician type, etc. This helps life sciences companies to create more custom reports that narrow down on targeted physicians
Providers Data: Dexur provides detailed reports of various cost and quality metrics of various Hospitals and Providers by keeping a track on their performance for different time periods. These include DRG and ICD-10 wise data of episodes, rehospitalization and other diagnosis and procedure related information on all providers. This helps life sciences companies to narrow down on targeted contact groups.
Patient Journey: Dexur's patient journey information can be used by life sciences companies to learn more about the patient's stakeholders, influencers, opinion makers, difficulties faced and their preferences. This will help with marketing and product launch strategies.
Dexur’s data thus helps life sciences companies to improve their segmentation and organize best targeting practices to drive sales.
